Toastdigital's was asked to produce the Poppy Appeal's first animated digital cross-track projection posters. The posters feature the image of the injured veteran alone in a wheelchair. These posters are shown at tube and overground stations in central London.
Toast came up with a way of bringing to life a print campaign for BAA, it runs across Digital Escalator panels and Digital panels at Terminal 5 - a simple yet effective and making maximum use of the core brand imagery and values.