Online Programming - Britain’s Best Driver
Toast post-produced an online media series charting the progress of 2 teams – the girls led by Jodie Kidd and boys led by Ian Wright to find Britain’s Best Driver. The programme covered 6 driving challenges, culminating in the crowning of Britain’s Best Driver. Production Company: Hotheads
Maxalt - Internet Viral
A viral for specialist healthcare agency Magnetic, sponsored by Merck Ltd, that helps raise awareness of the impact of a migraine and encourages effective treatment. This viral was hosted on a microsite www.migrainemovie.com in 8 different languages as well as being seeded on key websites.